It made me think about my clients and whether they are offering a “good enough” product in their product mix (in addition to their higher end offerings). Middle of the road may sound boring to you, but there is plenty of demand for “good enough” products that won’t blow the budget. Think of the example of razor blades with their ever increasing number of blades, moisturizing strips and ergonomic handles. Between the $20 razor and the $1 disposable razor that leaves your legs looking worse than when you started, there is room in the middle for that razor that is “good enough”.
The same thinking can apply to the size of your product. Offering a smaller size is an excellent way to lower the cost and provide customers with what they are looking for. Have a look at your products or services and see where you can add-in affordable options.
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