It is the fastest growing trend on the web right now. Video! YouTube, Metacafe, MySpace TV...and many more sites offer the ability to share video with anyone or everyone. And more and more business sites are adding video to attract customers. Why?
Well, it has been common knowledge since the mass distibution of televisions that the most effective form of advertising is video. But creating a TV ad and buying airtime is expensive, too expensive for most small business owners.
Web Video makes things so much easier. You already have a website, and you spend time trying to attract people to it. There is nothing like video on the front page to get their attention and keep them there. You can demonstrate the advantages of your service, or the features of your product. You can take as much or as little time as you like. It doesn't have to cost thousands of dollars to produce, and there are no airtime costs.
One of the big bonuses to Web Video is you can upload your video to YouTube (and/or any other video sharing site) and make it available for the whole world to see, driving even more traffic to your site.
Web Video can be compelling and entertaining. It can bring people to your site, and keep them there. It will allow you to fully explain and sell your product or service, and allow potential customers to get a strong sense of how you can help them. It's true. Sometimes words are not enough, especially when it comes to doing business on the web.
Shawna Toth
www.smallwonder.ca
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