Storks & Berries Is One Year Old!

It's been a busy year for me. Busier than most - but I have also accomplished more than usual I think ... although I suppose some might disagree. I've grown and changed ... so has my business ... and my family.

I started my online business, Storks & Berries, a year ago. My son was about 6 months old when my meager little business went live online. Since then, I have spent much of my free time (what little of that a new mommy has!), working on my website, researching new products, and ensuring that Storks & Berries offers it's customers service the likes of which isn't easily found in today's era of online shopping and fast paces.

I have done well, although the perfectionist in me wishes that I had done better. It's a juggling act (as I am sure you all know) for a WAHM business owner, who also has a family and home to care for, as well as a career outside the home - one that is often emotionally and physically draining. Time is of the essence.

Storks & Berries is 1 year old this month! I still cannot believe it when I think of it. My son is about to be 18 months old, my second child will be arriving within the next couple of months, and I am the owner of a business that I love spending time growing. It is strange how life progresses so quickly, how there is always so much to be accomplished, how the world challenges you as you interact with it.

Storks & Berries started off selling a couple of brands of cloth diapers and a couple of types of baby carriers. Fast forward one year ... I offer 5 brands of cloth diapers (AppleCheeks, Baby Kangas, BerryPlush, FuzziBunz, and Monkey Doodlez) ... all of which I love using on my own son and which I love raving about to anyone who will listen. I still offer the baby carriers (CuddlyWrap, Mobile Mommy, and Cosy Baby Happy Mommy) - fantastic products which I wholeheartedly believe in. But I have, as I mentioned previously, grown. I now also offer my customers toys, environmentally friendly household products (laundry detergents, soapnuts, and rechargeable batteries), cloth training pants, and so much more.

I maintain the same basic goal for my business as I had one year ago ... to offer excellent customer service while providing customers with products that I love and use myself - products that I truly believe are the best of the best, that are manufactured responsibly by companies who genuinely care about the environment, the world, and the "little people" (my son and your children) who are, ultimately, the end users of the products they create. My goals, like my business, have grown in the past year, however. I have discovered, after months of personal experience, that both moms and dads are unbelievably busy people. We are constantly juggling the needs of our children, with the needs of ourselves, our spouses / partners, our work ... and so many other things. That's why I have been spending so much time researching new products for my store ... so that busy parents can get what they need without having to shop at numerous places.

I have a vision for Storks & Berries, it remains a work-in-progress. I suspect it will be such for a long time yet (likely forever?). I continue to work hard at growing my business and my product lines while maintaining that basic focus on providing exceptional customer service to people who want exceptional products. I look forward to my businesses 2nd year. I know I will continue to do well, to grow and learn, to enjoy this adventure I have started on.

I invite you to visit Storks & Berries when you have a moment (hopefully now :) ... register for an account and sign up for our newsletter (which offers exclusive coupon codes each month), take advantage of some of the great sales we currently have going. Come back soon as well because we will be having more great sales before the end of the year to celebrate our momentous 1st birthday so don't forget to visit Storks & Berries again soon.

Please also consider telling your friends / family / co-workers about Storks & Berries. I would appreciate your support and referrals and I extend an offer of a coupon code to all WAHMs who read this blog. Please use the coupon code "FIVE OFF" to receive 5% off your 1st purchase at Storks & Berries. This coupon code will be valid until December 31st, 2009. Please note, that it does not apply to sale items, clearance items, or cloth diapering kits.

Thank you for reading and allowing me to share some of my thoughts at this late hour :)

Dawn

Owner

Storks & Berries

www.storksandberries.ca

Trade show success tip #4

I hope that someone is finding these tips useful. Vendor shows can cost a lot of money and time so its vital that we maximize the benefits.

Do you realize that there is a great, untapped pool of potential customers at every market or trade show you'll ever do. Time and again I've observed how they are neglected even though they are all around at every show. Who are they? Other vendors!

Remember that all the other vendors are busy people who need to shop for products and services too. Plus they are keen to support other business people they get to know and who treat them well.

So next time you do a show ensure that you:

- Visit as many other booths as you can either before or during the show to meet the other business people there. Shake hands, introduce yourself and get to know as many other vendors as you have time for:

- Offer a vendors only special like a free sample or a discount. Trading product can also be mutually beneficial:

- Get their contact information and follow up with a phone call to say what a pleasure it was to meet them and that you look forward to seeing them at another event soon. Next time one of their friends wants a product like yours who do you think will get the referral?

Some of my best hostesses are business women I've met at trade shows and markets. I'm doing a party this week with a woman who was in the booth next to me at a Christmas Craft Show! I strongly encourage you not to neglect this group of wonderful customers right under your nose!

Have a Spicy Day!

Vendor Show Success Tip #3

Hi and Happy Earth Day.

I'd like to propose that the most important phase of every trade show begins after you get home! Follow up is essential to maximizing your investment and realizing a measureable business boost.

Capture contact information from everyone you engage with at the show. Offer a draw and invite everyone who speaks with you or makes a purchase to enter. Bring a clipboard, draw entry forms and pens and pass them to your customer to fill out. If I'm not too busy I hold the clipboard and fill the draw form out for them so I can ask them additional questions and make some notes. This is a great opportunity to learn more about them and their needs!

Call everyone within two or three days after the show. You don't have to be nervous or feel like you are being pushy. Just call and say thank you for stopping by the booth. Then tell them that you really appreciate their interest in your business and that you would love for them to be a valued customer. If you do a monthly email newsletter this is also a good time to ask permission to add their email address to your list. Easy peasy right! Check whether your contact would like further information or products at this time. If not, ask permission to follow up with them in a month or whatever interval seems reasonable to you and then make sure you call them as promised.